Holiday Templates
for Mailchimp
You can't say no when you get a call from Mailchimp's CTO asking you to create sixty holiday-themed templates in sixty days for their twelve million userbase. Even if it seems impossible.
Key Results
60
Holiday templates delivered, on time and schedule
1100
Time invested by our team during eight hectic weeks
∞
Billions of emails sent.
Literally.
First Stop,
Thanksgiving
We kickstarted the project in order and without any margin for error. We needed to get the templates up a month before each related holiday and were already running behind.
Each day we'd send a few design options to Mailchimp, receive their feedback, iterate, and get approval. During the next morning we'd code, test and deliver.
Then came the spooky ones
A Hallowing set featuring original illustrations, a cute octo-kid monster, an ominous raven and a thriller-like zombie hand.
Click the thumbnails to see a detailed version.
And then was Christmas time
The biggest part of the project. Thirty emails including responsive layout - which wasn't a thing yet, and was quite challenging to achieve.
Santa was proud of us!
Click the thumbnails to see a detailed version.
And a happy new year!
Ten New Year’s templates to greet clients, friends, and client-friends.
Click the thumbnails to see a detailed version.
A final set to close an incredible project.
